to Create Alarmingly Good Business Presentations
by Tom Antion
This book will immediately become a required reference tool each time you prepare for any kind of presentation. You'll have a step-by-step plan to create interesting and fun presentations every time. Whether you're a twice-a-year- beginner or twice-a-day pro, you'll refer to this book again and again!
From the Author:
I make my living giving lively and informative business presentations. I can't afford to bomb or I don't eat. I have seen what works and what doesn't when it comes to giving interesting talks. The old style"tell-a-dumb-joke-and-then-bore-them-to-tears" type of talk will no longer make it with today's short attention span audiences. I have compiled all the advanced tips and tricks the top pro's use to WOW their audiences. Wake em Up will teach you these easy to implement techniques so you too can be a hit whenever you speak.
About the Author:
Tom Antion is a veteran of more than 2000 entertaining presentations. Besides being a fun and informative convention speaker and corporate seminar leader, Tom has helped thousands of corporate executives, professional speakers, salespersons, and trainers become highly effective communicators . . . whether they are in a one-on-one setting or addressing larger groups.
From the Back Cover:
Wake em Up! Your A-Y Guide (No ZZZZZs allowed) to more interesting, fun, and memorable presentations. Add humor and excitement to your next presentation and watch your audience come alive. Feel your enthusiasm rise as you hear the laughter. You're "on" . . . and they're with you. Excitement doesn't come from dropping in a few jokes here or there. There is an art an science to creating Wake em Up presentations. The good news is . . . You Can Learn How To Do It! This book shows you how.
You will easily learn . . .
Hundreds of advanced tips, tricks and techniques of the top pros . . .so you can hammer home your point and make your audiences say WOW!
A systematic approach to creating outrageously interesting presentation that will make you the hit of your next meeting.
33 bombproof ways to use humor WITHOUT telling jokes. Make em Laugh so they'll love you and want more of your ideas . . . your products . . . your services.
The secrets of being successful in front of all-male, all-female, mixed and international audiences. The Dos and DON'Ts appropriate for today's times. Advanced communication skills that will make you indispensable in your company. Heck . . .you might be such a star, you'll get a raise or promotion.
Stimulating Technical & Financial Presentations
Charge em Up Sales Presentations
Special Suggestions for Women Presenters
"This book gives you advanced presentations skills and humor training that would otherwise take you years to learn. It's an absolute must-read for anyone who wants to be a fantastic presenter." - Patricia Fripp, Past president & first woman president of the National Speakers Association
"In my 25 years with Marriott, I have seen countless presentations from all types of potential vendors, executives and trainers. If these people had used Tom's book Wake em Up as their guide, their presentations would undoubtably have made a bigger impact on me." -Roger J. Dow, Vice President, General Sales Manager, Marriott Lodging
Excerpted from Wake em Up! by Tom Antion. Copyright (c) 1997. Reprinted by permission, all rights reserved:
Mr. Bill's Law: "If anything bad can happen to you, then stay away from me, because I'll probably get it too."
Mr. Bill, Saturday Night Live
Theory of Relevance
Are you afraid of bombing when you get up in front of a group? You don't have to be. With proper material selection, a few prepared comments in case of unexpected problems, and attention to time, worries about bombing can be virtually eliminated. Also remember one key point that Mike McKinley, past president of the National Speakers Association, told me: "The audience doesn't know your script. If you make a minor mistake, so what. Just keep on talking."
When you want to get a message across using humor, there is one overriding principle that will give you the greatest chance of success along with the least chance of failure. If you make all your attempts at humor relevant to your presentation, you get an automatic excuse from your mother if your humor is not all that funny. If your humor is received as funny, so much the better; but if it isn't, at least you made your point. Audiences will be much more tolerant if the humor ties into the subject at hand. At social functions, relevance is not as critical as it is in serious business settings. If you stray off the main topic just for fun, it's no big deal. However, if you are still a little apprehensive about your humor skills in a presentation, the theory of relevance will always keep you safe.
Even if your delivery is not great at this point, the proper selection of material will carry you a long way. You must consider the nature of the audience, your personality and style, and the nature of the subject. If you keep the above principle of relevance in mind, you should never have to suffer the embarrassment of your humor bombing out.
I'll be the first to admit that using humor carries a certain amount of risk. Most people believe, however, that the benefits of humor far exceed the risk. The risk comes in two forms. The first is in using inappropriate humor that offends. The second is using humor that is not funny.
If you follow the guidelines in Chapter 7, you should be able to minimize any risk of offending. I say minimize, because you can never please everyone. Most old timers in the humor field claim that 2 percent of any audience is there to be offended. Even if you don't use humor at all, you are likely to say something that will not sit well with someone. Some people get up in the morning and they are not happy unless they get offended. Poor souls. Don't let these people worry you. It's their problem, not yours. Now, when it comes to the risk involved in not being funny, that is your problem. You need to understand that your risk changes depending on your position relative the group you are addressing. Such risk is in indirect proportion to your relative status. Let's say you are the CEO of XYA Corporation and you are addressing your employees. You can tell just about any dumb joke (as long as it's not offensive) and get away with it. In the short run, it probably won't affect your career too much either way. I say in the short run because being a dork in front of your employees over a long period of time could affect their perception of you as a competent leader.
Now, let's play Star Trek and beam you to the lectern of a national conference where the audience is comprised of other CEOs and board members in your industry. The humor risk dynamics change quickly. If you make the same dumb mistakes that you did in front of your employees, you may be jeopardizing the image of your company. At the very least, you are making yourself look foolish. This could affect your future employability should you be forced back on the job market. It could also affect your negotiating power should you be involved in some type of merger or co-venture.
If you are an employee of a company and you are presenting to your superiors, your humor risk is naturally higher than when presenting to subordinates. Your promotability is now on the line. I'm certainly not trying to discourage you from using humor. You just need to know when you can be bolder and when you must be more conservative.
When presenting to a group of your peers, your risk is relatively low, but be prepared for the possibility of audience members giving you a hard time. Make an extra effort to make them feel superior. You could say, I'm not sure why I was picked to make this presentation because I know many of you have much more expertise in this topic, but there are certain things I discovered that I thought you might like to know about . . . To reduce risk, regardless of your status, use humor only to make or reinforce a point. Also keep in mind what you learned about delivery in Chapter 8. Use the fewest words and least amount of time to get to the punch line.
Table of Contents:
Foreword by Mark Victor Hansen, Co-Author of the #1 New York Times Best Selling Series Chicken Soup for the Soul
Backword by Dottie Walters Co-Author, Speak and Grow Rich
Preface by Bob Pike
PART I The Basics
Chapter 1 Why Use Humor?
Chapter 2 Audience
Chapter 3 Room Setup
Chapter 4 Introductions & Openings
Chapter 5 Body
Chapter 6 Closings
Chapter 7 Selection of Material
Chapter 8 Delivery
Chapter 9 Bombproofing
Chapter 10 Movement and Appearance
Chapter 11 Involvement and Interplay
Chapter 12 How to Practice
PART II Types of Humor
Chapter 13 Thirty-Four Ways to Be Funny
Chapter 14 Storytelling
PART III Sources, Organization, A/V and Computers
Chapter 15 Sources and Organization of Material
Chapter 16 Audio/Visual Equipment and Computers
Chapter 17 Technical and Financial Presentations
Chapter 18 Sales Presentations
Chapter 19 Women, Humor and Business Presentations
A: Action Plan to Improve Your Use of Humor
C: Tips for Television & Videotape and Videoconferencing
D: Worldwide Video Color Systems
E: Room Setup Checklist
F: Tom's Banquet/Luncheon Tips
G: Selected Bibliography
H: Wake em Up Glossary
This excellent book on the use and application of humor in business situations can be
ordererd directly from:
Tom Antion & Associates
P.O. Box 2630
Landover Hills, MD
Please tell Tom you found this information listed in ON HUMOR! Thank you!
Back to RESOURCES